Alloy Media & Marketing and NAHP create strategic alliance.

Alloy Access, the urban and multicultural marketing division of Alloy Media + Marketing and the National Association of Hispanic Publications announced a strategic partnership that names Alloy Access as the NAHP‘s sole provider of newspaper advertising and placement services across its wide network of member publications. Under the year long agreement, Alloy Access will handle all advertising sales and placement services for marketers seeking to reach Hispanic consumers across the 400 newspapers represented by the NAHP.

Ray Guerrero, VP, Marketing at the NAHP stated, “Alloy Access has clearly demonstrated impressive expertise, innovation and professionalism throughout our long standing relationship serving the Hispanic media community. Their team continuously delivers outstanding results and we’re thrilled to bring them in as our exclusive advertising partner as we strive to provide the most effective and efficient programs to our members.”

“We’re excited to be working with the NAHP as their exclusive partner and for the opportunities this alliance offers to our valued clients”, commented Greg Anthony, SVP, Alloy Access, an Alloy Media + Marketing Company. “The partnership will allow for increased business to the local newspapers and enables us to extend our services to a wide range of marketers looking for effective ways to reach the Hispanic consumer.”