Alloy Media & Marketing broadens Out-of-Home Network reaching Multicultural Markets.

Alloy Media & Marketing and its Urban and Multicultural division, Alloy Access, announced the establishment of a dynamic multicultural targeted out-of-home media network across African American and Hispanic owned barbershops and salons, along with the expansion of Alloy’s existing exclusive agreement with Mac-Gray, the nation’s premiere provider of laundry facilities management services.

Alloy solidified entry across more than 550 universities nationwide, introducing branded ‘Laundry Boards’ through 1600 laundry facility spaces and broadening Alloy‚s campus reach to over 1,000 colleges. In addition to supporting its ‘Laundry Boards’ program in campus environments, the agreement also laid out plans for Alloy to utilize Mac-Gray’s resources to expand its niche out-of-home offerings to the multicultural marketplace and beginning October 1, the network extends to 1,000 new locations focusing in predominantly Hispanic and African American residential complexes and community Laundromats.