Alma DDB selected as agency for Tobacco Free Florida.

Alma DDB has been selected through a competitive procurement, as the advertising agency of record for Tobacco Free Florida, a $20 million account managed by the Florida Department of Health, Bureau of Tobacco Prevention Program.

“This recent win reinforces Alma DDB’s strategic vision and positioning, not only as a leading agency in the US Hispanic marketplace, but also a partner with full General Market capabilities and experience and most important, a pioneer that is helping clients with what is a new “mainstream” market, a fusion of different cultures and background,” affirmed Luis Miguel Messianu, President and CCO at Alma DDB.

Alma DDB will be responsible for leading various partner agencies in developing an overall communications plan, which includes strategic development, creative development (traditional, digital, social), media planning and buying and public relations efforts.

“We are thrilled about the opportunity to partner with the Florida Department of Health to support such an important public health initiative. Forging a path toward a tobacco free Florida will require a dynamic strategy and a comprehensive communications plan that has the ability to connect in a meaningful way with various age groups and multicultural audiences,” said Joe Cronin, Managing Director at Alma DDB.

The Tobacco Free Florida campaign will focus on encouraging cessation among adult tobacco-users and will serve in educating youth and young adults about prevention.

Joe Cronin will lead the account along with Martha Falcon, Group Account Director and Jennifer Rice, Account Director.