Alma DDB supports Creativity & Innovation during Art Basel Miami.

For four days every year, the international art world makes Miami the center of the universe during Art Basel. But Miami artists are producing incredible work the other 361 days as well.

Alma DDB is marking the end of this year with a celebration of the creativity and innovation that keep the Miami-based advertising firm passionate about its work. The firm is sponsoring HOTBED Miami 2010, a four-day challenge to young art students to surprise and elevate the world’s notion of what a Miami artist is.

An initiative of the Wet Heat Project documentary filmmakers, the action will all take place daily from a premier booth at the avant garde Fountain Art Fair in Wynwood during Art Basel week. Four emerging geniuses selected from the New World School of the Arts, from mixed cultures and disciplines, each have one day to showcase an interactive installation to engage the local-meets-international dynamic of the audience.

The art installation can be viewed 24 hours a day, December 2-5 via live-cam at http://www.almahotbedproject.com. From this site, visitors can also follow the development of each work and the artists’ thought process and inspiration drawn from the crowd, at the linked Wet Heat Project’s scrapbook site.

“From the very start of our agency, we have believed in giving creative people a first chance,” said Luis Miguel Messianu, President and CCO at Alma DDB. “Our agency has always been a ‘Hot Bed’ for young talent. This project is right up our alley and it makes us proud to be able to propel these four young artists on an international stage!”