Alma Magazine @ Publicitas LHM.

ALMA, a new monthly magazine connecting with upscale U.S. Hispanics making its debut in October, has reached an agreement to assign its national advertising sales responsibilities to Publicitas LHM. ALMA is a Spanish language magazine targeting upscale Hispanic adults in top U.S. Hispanic markets. A sophisticated lifestyle magazine that will include art, culture, politics, fashion, travel, music, sports and interviews providing relevant and intelligent information for upscale Hispanic readers.

“ALMA is a space for irony, for everything that matters or enriches.” says Alejandro Gasquet, the magazine’s publisher. “ALMA is information with opinion”, adds Gasquet. He explains that the magazine is going to be distributed nationally through a direct mail strategy targeting top socioeconomic Hispanics in key cities. “The readership of ALMA Magazine is positioned to reach the top tier of the social pyramid of the Hispanic universe” explains Gasquet.

“ALMA is the first magazine of its kind available for Hispanics”, according to Amelie Ferro, VP Business Development of Publicitas LHM, which will be the National Representatives for Alma. Publicitas LHM already represents iCarambaU, a college Latino’ magazine as well as a national network of Spanish newspapers, including HOY and RUMBO. “ALMA strengthens our portfolio of publications aimed towards the U.S. Hispanic population, providing a powerful tool to reach an upscale audience with a very refined product”, affirms Amelie Ferro.