alPunto Advertising helps attract Latinos to Malls.

LA Face Mart, a fashion district mall in Los Angeles with over 200 outlets has hired alPunto Advertising.

The agency will be executing a media and event plan for the next six months aimed at attracting Latino customers and tenants to the mall.

“We presented and will be executing a two angle program, with efforts aimed at attracting Latino consumers and a separate effort aimed at bringing in new Hispanic tenants to LA Face Mart. So you could say the program has both B2C and B2B components that build on each other”, explains alPunto VP Enrique Turégano.

The consumer effort includes a radio campaign and in-mall entertainment on an ongoing basis in order to start making LA Face Mart Latino friendly. The program starts in June.

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