When it comes to events in California, you really cannot make it without Hispanic attendance. The Anatolian Festival in Orange County is a great example. This Festival, now in its fourth year, attracts over 50,000 consumers to the OC Fairgrounds and provides food, fun, music, typical dances and a close look at the Anatolian culture (old Turkey).
alPunto was hired by the Festival’s Board as its first ever Hispanic agency in order to develop a plan to attract Latino this year.
The plan alPunto put together includes TV, street team efforts, radio and promotional partnerships, as well as special family discounts.
The Festival takes place May 16-19, 2013 and is a great example of today’s mixed cultural and ethnic activities that are a reflection of today’s population reality, especially in such a diverse region as California.