alPunto Advertising wins Robbins Bros. account.

Robbins Bros. has hired alPunto Advertising of Tustin, CA as Hispanic agency of record. New Spanish language advertising will begin this summer in Southern California.

According to alPunto President, Eduardo Bottger, “We are thrilled that Robbins Bros. picked us to be their Hispanic advertising agency. We like to be associated with the biggest and best and this client certainly is all of those superlatives for the diamond engagement ring market wherever they open a store. This category is a natural for Latinos given our inherent passion, propensity to get married younger and that we fall in love easily.” He continues, “Everyone is familiar with the “Skip and Steve” commercials in English. We are exploring a creative direction that will introduce the brand in an amusing way to the Hispanic audience.”

Robert Parker, VP Marketing for Robbins Bros. said, “alPunto has the depth of experience to help us make significant inroads with the Hispanic market. They demonstrated excellent insight into the market and intimate knowledge of the media landscape. They also showed a great deal of enthusiasm for our business throughout the pitch process.”