Alterna’TV distribution deal with Planet X.
August 9, 2008
Alterna’TV has just been announced as the official distributor for extreme sports and lifestyle channel Planet X. Under terms of the agreement, Alterna’TV will represent the Spanish-language channel in the U.S. and in all Spanish-speaking regions worldwide.
“Spanish-speaking viewers around the world will now be able to enjoy Planet X’s ground-breaking youth programming, which is both highly entertaining and promotes a healthy and prosperous lifestyle,” said Federico Martinez, President of Planet X Television. “We are excited to contribute to the success of Alterna’TV and provide this new channel to their lineup.”
Traveling to the most remote locations around the globe, Planet X captures all the action and adventure of extreme sports. Featuring the top athletes and events from around the world, programming includes surfing, motocross, kite-surfing, snowboarding, BMX, wakeboarding, off-road, jet-ski, rock climbing, snowmobiling, skydiving, base jumping, and more.
“We’re always looking for new ways to serve our customers and are pleased to add Planet X to our channel offerings,” said Clemente Cabello, Executive Director of Alterna’TV. “Planet X is representative of the successful and burgeoning global extreme sports market, making it an ideal offering for broadcasters worldwide. We are confident that stations from around the world will love Planet X Television as much as we do.”