AlternaTV launches muticasting strategy for Hola TV.

Alterna’TV announced a new multicast strategy for its latest channel offering, HOLA TV. The cutting-edge channel—designed to satisfy the interests of young Hispanic audiences—is now available to broadcasters throughout the continental U.S.

HOLA TV is a 24/7 Spanish-language channel, designed to meet the diverse interests of young US Hispanic audiences. Boasting an edgy on-air look, HOLA TV’s first-rate programming is created by an elite team of young producers and reflects what Hispanic youths are really concerned about today, both domestically and internationally.

“HOLA TV is exactly what Spanish-speaking young adults have been asking for,” said Leonardo Alvarado, General Manager of Alterna’TV. “HOLA TV is representative of their voice, yet the channel offers programming that is enjoyable for entire families, making it a natural choice for U.S. broadcasters and advertisers.”

The channel is endorsed by renowned television professionals throughout Mexico and many regional programming is produced already in High Definition. Programming highlights include:

PUNTO 33 is lead by respected news anchor Pedro Ferriz Hijar and provides the latest news with three daily editions: morning, afternoon and evening.

CONTIGO Hosted by a select team of talented youths, the hosts tackle daily topics from Mexico, the U.S. and beyond, through engaging one-on-one interviews and feature segments. Their quirky sense of humor and upbeat attitudes result in a show enjoyable for the entire family.

33 KIDS With a lively bunch of juvenile hosts and reporters, this series is an interactive and engaging program designed for younger audiences. The show covers education, culture, environment, nature, technology; with above all else—fun in mind.

MAGAZINE Hosted by a young group of today’s tastemakers, this series will keep audiences “in the know” of all the latest trends. With features covering the latest news in entertainment, the hottest new fashions, gadgets, video games and more, this series offers an interactive component allowing audiences to interact and suggest their own improvements for their city, county, and the world.

VOZ Y VOTO A topic, a round table, and a microphone are the center of this social-political series. Featuring distinguished journalists, politicians and key analysts, the group goes head-to-head debating on all issues affecting our society in a local and international way.