Alvarez – Agency Multicultural Director of New England Financial.

New England Financial, a MetLife company, recently announced the appointment of Corina Alvarez to the newly created position of Agency Multicultural Director. In her role, Ms. Alvarez will be dedicated to the recruitment, retention and marketing of Hispanic financial services representatives, and will continue to strengthen the company’s ties to Miami’s multicultural community.

Ms. Alvarez is a marketing professional with extensive experience in marketing and public relations. She has been described by USA Today as the face of the new American workforce. Before joining New England Financial, Ms. Alvarez was an entrepreneur, who founded the marketing firm, Coral Communications. She serviced international clients by developing integrated marketing strategies and implementing them for both non-profit and for-profit businesses. She earned a B.A. in International Relations from George Mason University, and a M.S. in Integrated Communications Advertising & Public Relations from Florida International University. Currently, she volunteers for Big Brothers Big Sisters.

“We are particularly pleased to have Corina on board as we commemorate Hispanic Heritage Month,” said Carlos Suarez, managing partner of New England Financial. “This new position continues to build on our efforts to attract financial services representatives who reflect the ethnic and cultural diversity found in communities like Miami. Corina’s breadth of knowledge and experience certainly positions her well for this role.”

New England Financial recognizes the culture, contributions and heritage of Hispanics, the largest and fastest growing ethnic group in America. Based in South Florida for more than 50 years, the firm understands that many local Hispanics come from countries with different financial cultures, and is committed to educating families about the financial systems available to help them build and protect their wealth.

“I believe that we have an obligation to get out into the community and educate Hispanics about how they can achieve their goals and plan for their children’s future,” continues Suarez. “That’s why, with Corina’s help, we are expanding our efforts to recruit new representatives who understand the Hispanic community and can provide solid, culturally relevant financial advice.”