Alvarez named VP of Ad Sales at Telemundo New York.

Telemundo announced that Michael Alvarez has been named Vice President of Advertising Sales for Telemundo. Alvarez will report to Michael Rodriguez, Senior Vice President of Network Ad Sales, Telemundo.

In this position, Alvarez will serve as a sales lead for the Telemundo Network Sales New York office. He will co-lead the New York region advertising and sponsorship revenue generation for Telemundo Network properties and will manage a team of Account Managers for the New York region

“Mike’s extensive experience in network branded entertainment, sales and sponsorship is a terrific addition to our network sales team,” said Rodriguez. “His knowledge and expertise of the market is integral to our advertising strategy and growth.”

Alvarez joins Telemundo from Intersport, the largest independent producer of original sports content and events in the United States, where he was Senior Vice President of Branded Content and Sponsorships for the last two and a half years.