AM/FM Radio Advertising Generates Significant Sales And Profit Growth

Peter Field’s latest blockbuster study released in the U.K. is called The Long and the Short of It – 10 Years On: Radio’s Enduring Role in Effectiveness. This consequential new study lays out hard evidence for how AM/FM radio drives significant lifts in market share, pricing power, sales, profits, and ROI. The report was presented by Peter Field at a Radiocentre Ireland event.

Peter Field, along with his writing partner Les Binet, have been dubbed the “godfathers of marketing effectiveness” due to the major marketing studies and books that the duo has published over the last 15 years and their impact on the industry.

To download presentation, CLICK HERE.