America TeVe & CaribeVision looking at possible joint venture among the monumental challenges.

According to insiders, the talks between America TeVe and CaribeVision Network (CV) to find potential synergies have transpired, with no formal agreement between the parties as of yet.

America Teve has proven to be a successful independent TV station in one of the largest mainstream and Hispanic Market in the country, the Miami Market. The America Teve management is known for their very conservative approach to business and strategic execution in a very competitive television market like Miami.

CaribeVision with its high profile executives has not enjoyed the traction with viewers and advertisers they expect, laced with internal partner disputes. Rumors abound about their financial condition and future outlook. With stations in New York, Miami, Chicago and Puerto Rico, the required success has eluded them.

A Joint Venture (JV) might be the right choice either on a local Miami basis or all markets.

The internal issues at hand are:

1- Who will manage the joint venture? The AmericaTeve Team or the CV Team? Who’s 100% in charge?

2 – What do the CV partners from Spain get in return for allowing this to happen, these are a very disgruntled group of investors, according to reports in El Confidencial magazine in Spain?

3 – Will the CaribeVision CEO Carlos Barba’s flamboyant management style be accepted by America TeVe management?

4 – Who’s and how much cash is at hand and/or will be needed to move this JV forward?

5 – Can the EGOs of all the parties involved be left at the door to ensure that a viable, attractive viewer and advertiser focus product emerge between companies?

The external issues at hand are:

1 – To compete effectively and efficiently with Univision, Telemundo, Azteca America, Liberman Broadcasting and other Hispanic focused broadcast and cable networks will require a strong local Miami market platform or a national footprint beyond the New York, Miami and Chicago. Puerto Rico for the time being is considered separate from the US Hispanic TV network foot print. Can a regional TV Network flourish? Can they do any better together than what each is doing independently in Miami?

2 – Success in flourishing in the US Hispanic TV Industry has elude many players on a local, regional and national basis. Which programming grid will be used in the JV?

3 – You can’t sell what you can’t cover. The JV will require a major investment in their national and regional sales force. Both companies have veteran National Sales Managers, but would need to beef up the team. Another option would be signing up with a national rep, a concept that they both have rejected in the past. Depending on the management team selected to run this JV, so goes the sales philosophy. So who’s in charge?

4 – Timing is essential. The deal needs to be in place pronto. The 2010 buying season is open. Will the JV programming and markets be an attractive proposition for advertisers?

As simple as these question might be, answered in any order is a tall task. They are monumental according to insiders that know all the parties involved and core to finalizing any agreement.

But, the idea offers promise.