American Airlines launches Aprendi.com

American Airlines announced the launch of Aprendi.com, the first-ever social travel website in Spanish.

“We know Hispanic travel behavior is evolving and that one of the reasons to travel is to be inspired, learn about new cultures and live richer, fuller lives,” said Cynthia Barnes, American’s Director – Diversity Markets and Advertising. “We want them to share those travel experiences and trade stories with others in their communities. And we want to be the airline they choose as they visit the most exciting destinations around the world.”