American Airlines raises the bar with Ballet Hispanico Sponsorship.

American Airlines has signed a cultural partnership agreement with Ballet Hispanico to become the Official Airline of the leading Latino dance company in the United States. Ballet Hispanico, which seeks to explore, preserve and celebrate Latino cultures through dance, has performed for more than 2 million people with a repertory of more than 100 works.

Because American Airlines has been a strong supporter of New York’s arts and cultural community, as well as its Hispanic communities, for decades, it is fitting that American and Ballet Hispanico are joining in this valuable partnership. As the Official Airline of Ballet Hispanico in New York, American Airlines will receive visibility and signage throughout the performances that are part of the 2011-2012 season.

“As with all of our arts and cultural sponsorships, we believe it is important to support organizations like Ballet Hispanico so we can help them preserve the artistry of dance, enable their outstanding work to be produced and performed, and allow them to provide opportunities for talented and underprivileged children to see the world in new and creative ways,” said Art Torno, American Airlines Vice President – New York.

“It is equally important for us to be able to thank our customers in New York for their continued support,” Torno continued. “Our association with Ballet Hispanico is an excellent way to show our appreciation.”