The American Honda and Telemundo’s Descontrol Sweepstakes.
January 24, 2009
Telemundo announced that the network’s owned and operated Stations Sales Division is teaming up with Honda for the “American Honda and Telemundo’s Descontrol Sweepstakes.” The sweepstakes, taking place between February 16 and March 12, 2009, offers viewers the chance to go behind the scenes of “Descontrol” for a thrilling live performance by reggaeton duo Alexis & Fido in Miami.
“In these economic times, delivering programs that are measurable and break through are key to driving sales,” said Jacqueline Hernández, Chief Operating Officer, Telemundo. “We are thrilled that Honda is promoting their 2009 Civic model with the Telemundo Group. Our partnership with Descontrol offers Honda an interactive way to connect with their consumer.”
Viewers in Los Angeles, Miami, Dallas, Chicago, New York, San Antonio, Houston and Phoenix are invited to log onto www.hondadescontrol.com http://www.hondadescontrol.com/> to enter for a chance to win a trip for two to Miami from March 23 – March 26, 2009. The winner will be granted VIP access to a “Descontrol” taping on March 25. Hotel accommodations will be provided by the luxurious InterContinental Miami. Viewers in Miami are also eligible to win VIP access to the taping. Ten winners from Miami will be selected, and each Miami winner will invite up to five guests to the show.
Following the taping of Alexis & Fido’s performance, the duo will perform an additional set exclusively for the sweepstakes winners. Winners and their guests also will have the opportunity to meet Alexis & Fido and “Descontrol” host Jesse Camacho for autographs and photos following the performance. Alexis & Fido’s “Descontrol” appearance will air nationally on April 18, 2009.