American Latino TV & LatiNation Creating Segments On Latin Cinema & Filmmakers.

AIM Tell-A-Vision announced that effective February, American Latino TV and LatiNation viewers will savor weekly segments sponsored by McDonald’s devoted entirely to Latin entertainment, cinema, film festivals and DVDs.

“McDonald’s understands the passion that Hispanics have for entertainment and specifically, films,” said Rick Marroquin, director of marketing, McDonald’s USA. “Our partnership with AIM Tell-A-Vision will offer our consumers the most up to date information on their favorite film related entertainment.”

“McDonald’s Cine on American Latino,” a weekly segment on American Latino, will feature mainstream studio films and cinema from current releases to the classics with Latino themes, talent or storylines.

“McDonald’s CineNation,” a weekly segment on LatiNation, covers a wider range of film topics including independent cinema, film festivals, independent filmmakers and recent DVD titles and television programs.

Both segments are produced by Maximás Productions, headed by Supervising Producer, Renzo Devia. Plans include a special, full-length episode on both American Latino TV and LatiNation devoted entirely to Latin cinema and entertainment to air later in the season.

“Our partnership with McDonald’s allows us to produce segments that shine a light on the burgeoning Latino film industry and the very talented people in front of and behind the camera,” stated Robert Rose, Executive Producer and CEO of AIM Tell-A-Vision. “We delve into this topic and address the impact these films have on U.S. and American Latino culture,” continued Rose.

The series is being marketed to audiences in partnership with various film festivals across the country.