American Professional Sports Marketing and the US Hispanic Market
November 15, 2011
There are several things that must be carefully considered when marketing professional sports to Hispanics. Chief amongst these are acculturation, excellence, timing, and traditional Hispanic traits.
By Liz Vidal
Hispanic Marketing Communication
Florida State University
To download paper CLICK on link below;
https://hispanicad.combanners2/downloads/Vidal-FSU-SportsMarketing.pdf>
