America’s Dining Demand.

Adjoined Research released its national study of consumer demand for quick-service and casual dining restaurant chains. Through Adjoined’s patented methods for measuring demand, the research is the only study to directly link financial results with corporate performance and key actions. Top performing national restaurant chains across all groups of diners include The Cheesecake Factory, Cracker Barrel, Longhorn Steakhouse, Outback Steakhouse, and P.F. Chang’s China Bistro. The top performer for quick-service restaurants is Taco Bell. The study ranks each national chain in terms of quarterly sales growth, restaurant performance and ability to generate demand with today’s diner.

Whereas most dining studies focus on customer food needs, the Adjoined proprietary framework measures what consumers need and desire in return for their hard-earned dollars paid out. By connecting desires with dollars, the study shows the clear trade-offs that diners are willing to make. The study defines five Dining types that cover three distinct price ranges. Whereas three groups are already tapped by restaurants today, Adjoined analysis identifies two new, largely untapped markets for today’s restaurant industry (see chart). The two groups combined make up 49% of all consumer diners today and about 37% of all dollars spent at both quick-service and casual dining restaurants.

The study also measures Consumer brand preferences for all types of beverages (water, juices, sodas, beer, wine and sprits) and their ability to generate demand for the restaurants. Market leaders in preference are Coca-Cola (NYSE:KO) for non-alcoholic beverages (sodas, water and juices) with 24.3% for Coke, Anheuser-Busch (NYSE:BUD) with 15% for Budweiser, Gallo with 25.6% for wine, and Bacardi with 11.9% for spirits.

The study further measures dining styles and trends across eleven categories such as Calorie-Counter, Low-Fat, Low-Carb, Meat-Eater, Natural/Holistic and Vegetarian. Because cultures often influence dining styles, the categories also include Asian, Hispanic/Latin and Middle Eastern. The largest category – with over 62% of US consumers – is the Indifferents, which are diners that eat whatever they want. Over the last year though, the percentage of Indifferents decreased by over 5%.

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http://www.demand3d.com/restaurants.htm