America’s Pharmaceutical Research companies expand outreach to Hispanic Community.

In a major effort to broaden access to medicines and health care information, the Pharmaceutical Research and Manufacturers of America (PhRMA) debuts its revamped Spanish-language Web site today featuring newly named spokeswoman Mayte Prida.

The new site, www.phrma.org/espanol or www.nuestraphrma.org, includes patient-friendly information on health topics and issues of particular concern to Hispanic audiences. Ms. Prida, nationally recognized for her work in Hispanic television, will help raise awareness of health issues in the Hispanic community by serving as the face of PhRMA’s Hispanic outreach efforts as well as writing a monthly column for the site.

In addition, Ms. Prida – a breast cancer survivor – has been named a national spokeswoman for the Partnership for Prescription Assistance (PPA) and will be traveling the country on behalf of the program.

“The re-launch of our Spanish-language Web site and our renewed emphasis on outreach to the Hispanic community shows PhRMA’s 100% commitment to making certain language is not a barrier to access to prescription medicines,” said Billy Tauzin, PhRMA President and CEO. “With Mayte Prida leading our efforts, we know the information and education we provide is both culturally relevant and ultimately helpful to the growing Hispanic population in the United States.”

Hispanic outreach efforts also will include new elements on the Web site, a monthly column authored by Mayte Prida, and a new advertising campaign highlighting Ms. Prida that is scheduled to air in September 2006 on Spanish-language television stations and networks.