Amica launches 360° effort and now adds media to agency’s responsibilities

Delivering on its well-received campaign theme, “Siéntete Seguro™,” created by d expósito & Partners, Amica – a new and already familiar marketer in the U.S. Hispanic Market – is launching a 360°, multi-disciplinary brand repositioning, which now adds Media to the agency’s responsibilities.

“We continue making leaps into the Hispanic Market with a solid strategic approach,” said Eduardo Naya, AVP Amica. “And this represents an evolution delivered from the voice of the consumer.”

Amica has expanded the role of its AOR, d expósito & Partners, which now includes Media AOR for both online and offline. Amica’s wide effort includes TV, Radio, Media Sponsorships, Digital and Social Media.

“We also conducted proprietary research that has led to solidifying the “Siéntete Seguro™” creative platform,” said Fernando Fernández, Partner, d expósito & Partners. “Amica is unique in offering consumers a more reassuring feeling of confidence, after getting a well-crafted insurance plan from award-winning Customer Service reps, who take their time and effort to truly create and make each plan a personalized one.”

“Historically, Amica is a singular brand in its unmatched ability of making customers especially comfortable during the consideration and purchasing phases, all the way to the satisfaction moment,” added Naya. “We built this reputation since Amica was founded in 1907.”

“Research was most reassuring as Hispanic users expressed a sense of security and tranquility which speaks to the no nonsense solidity and tradition of the Amica brand,” concluded Fernández. The iconic Amica brand has been in the marketplace for 109 years.