Among Teens – Texting tops E-Mail, Facebook.
May 7, 2010
While some e-mail marketers fear losing the attention of their audience to social media, research suggests that the strengths of both media can be combined, and that the bigger threat may be text messaging.
An ExactTarget survey of adults and teens on their favorite communication methods showed that was also true among the younger set. Asked to choose between e-mail and Facebook—their preferred social network—33% of respondents ages 15 to 17 picked e-mail and 31% Facebook. About one-quarter liked both equally.
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