An Olympic-Sized Opportunity for Brands

By Chuck Kapelke

Visa is pumping up its marketing muscle for the upcoming Olympic Games. The credit card king will be one of 14 global partners for the Olympic and Paralympic Games in Paris this summer, along with brands such as Airbnb, Bridgestone, Coca-Cola, Deloitte, and Samsung. In addition to investing millions in omnichannel advertising before, during, and after the Games, Visa’s plans include sponsoring 136 athletes from 68 countries and territories, contributing its expertise to enhance the transit experience in French cities such as Lyon and Marseille with tap-to-pay, and working with its clients and partners in French communities to assist small businesses with their digital payment solutions.

To read more, CLICK HERE.

Courtesy of The Association of National Advertisers