ANA/4As Standardized RFI Template for Marketing Services

The primary objective of a Request for Information (RFI) in selecting marketing services is to provide the advertiser a baseline understanding of various marketing solution providers and their capabilities, particularly when the potential solutions are numerous or unclear. The RFI acts as a screening tool, allowing an advertiser to gather fundamental information from various agencies about their location(s), size, expertise, creative and/or media approaches, data capabilities, and overall fit.

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