ANA Announces 2010 Multicultural Excellence Award Winners.

McDonald’s US took top honors in three categories as ANA (Association of National Advertisers) announced the winners of the 2010 Multicultural Excellence Awards.

Now in its tenth year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2009 and June 2010.

Winners were named in eight categories, including a new category highlighting exceptional work in print advertising.

The grand prize brand and agency winners in each category are as follows:

African American
McDonald’s US
Burrell Communications Group

Asian
Metropolitan Life Insurance Company
IW Group, Inc.

Digital Media
McDonald’s US
Alma DDB

General Market
Procter & Gamble
Burrell Communications Group

Hispanic
McDonald’s US
Alma DDB

Campaign with Significant Results
Marine Corps Recruiting Command
UniWorld Group, Inc.

Radio
Cine las Americas Film Festival
LatinWorks

Print
San Francisco Hep B Free Campaign
DAE

The 2010 grand prize award recipients were announced at a ceremony during the ANA’s Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded today.

“I am thrilled to offer each of the winners my congratulations for the noteworthy contributions they have made to underscore the importance of multicultural marketing in our industry,” said Bob Liodice, President and CEO of the ANA. “Our winners represent brilliance in the world of multicultural marketing, and every year I continue to be more impressed by the terrific work celebrated at the Multicultural Excellence Awards.”