ANA announces 2011 Multicultural Excellence Award Winners.
October 10, 2011
The (ANA) Association of National Advertisers announced the winners of the 2011 Multicultural Excellence Awards sponsored by Arbitron.
Now in its eleventh year, the awards recognize ANA member companies and other marketers for their work in producing superior multicultural advertising campaigns that ran between June 2010 and June 2011.
Winners were named in nine categories. The 2011 grand prize brand and agency winners in each category are as follows:
Category / Brand / Agency:
African American – Ford Motor Company – Uniworld Group
Asian – California Department of Public Health – A Partnership Inc.
Digital Media – Toyota Motor Sales – InterTrend Communications
General Market – North Carolina Health and Wellness Trust Fund – Capstrat
Hispanic – The Scotts Miracle-Gro Company – Grupo Gallegos
Campaign with Significant Results – Visit Florida – Alma DDB
Radio – Target – Grupo Gallegos
LGBT – Allstate Insurance Co. – Leo Burnett
Print – United States Marine Corps. – Uniworld Group
The award recipients were announced at a ceremony during the ANA’s Multicultural Marketing & Diversity Conference in Miami, Florida, which concluded today.
“I am delighted by the impressive work delivered by this year’s winners of the Multicultural Excellence Awards and am thrilled to congratulate them on this prestigious recognition,” said Bob Liodice, President and CEO of the ANA. “Their dedication to multicultural marketing is an inspiration to all marketers and should act as an example for the community on how we can all better market to diverse communities.”
For more information at http://www.ana.net>
