Nike and its ad agency Wieden+Kennedy received top honors last night, winning the Best in Show award in the Multicultural Excellence Awards competition, held by the ANA, for a spot called “Dream Crazy.”
The two-minute video features former San Francisco 49ers quarterback Colin Kaepernick and several other professional athletes such as LeBron James and Serena Williams and encourages viewers to believe in and pursue their dreams no matter how unreachable they might seem. Last month it received an Emmy award for the year’s most outstanding commercial.
In addition to the “Best in Show” award, grand prize winners also were honored in 12 categories for industry-leading advertising at an awards ceremony held during the ANA’s 2019 Multicultural Marketing & Diversity Conference.
Now in their 19th year, the 2019 ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural advertising campaigns between June 2018 and June 2019. This year’s competition, open to both ANA members and nonmembers, received 224 entries.
The 2019 grand prize brand and agency winners in each category are as follows:
Sponsored by the ANA Multicultural Marketing & Diversity Committee, the awards were created to help raise awareness of and recognition for the outstanding work being done in multicultural marketing.
The award recipients were announced at the ANA Multicultural Excellence Awards Dinner, hosted by Gilbert Dávila, chair of the ANA Multicultural Marketing & Diversity Committee, and Claudine Waite, ANA Director, Content Marketing Committees & Conferences.