ANA announces Finalists for 2012 Multicultural Excellence Awards.
August 21, 2012
The ANA (Association of National Advertisers) today announced the finalists for the 2012 Multicultural Excellence Awards. The awards recognize ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2011 and June 2012.
The 2012 grand prize winner in each category will be announced at a ceremony during ANA’s 14th Annual Multicultural Marketing & Diversity Conference. The event will take place October 28-30 at the Fontainebleau Miami Beach in Miami, Florida. For more information about the conference, including the full agenda, please visit http://www.ana.net/conference/show/id/MCC-OCT12.
The brand and agency finalists in each of the nine categories are:
African American
AT&T, One Solution
Chrysler Group LLC., GlobalHue
Ford Motor Company, UniWorld Group
Asian
Toyota Motor Sales, interTrend Communications
Verizon Wireless, AdAsia Communications, Inc.
Western Union, New A
Digital Media
Allstate Insurance Company, Leo Burnett
AT&T Mobility, interTrend Communications
Heineken, The Vidal Partnership
General Market Category
General Motors, LatinWorks
Muse Communications, Muse Communications
Staples, McCann New York
Hispanic
General Motors, LatinWorks
Kraft Foods North America, mcgarrybowen
XOOM, Dieste
LGBT
Allstate Insurance Company, Leo Burnett
K-Y Brand, Target 10
Pernod Ricard USA, SPI Marketing
Marine Corps Recruiting Command, UniWorld Group
The Clorox Company, Alma DDB
Time Warner Cable, Castells & Asociados
Radio
McDonald’s Corp., Alma DDB
Verizon Wireless, GlobalHue
Significant Results
L’Oreal U.S.A., McCann Erickson
Rosetta Stone, Alma DDB
State Farm, Alma DDB
The awards are sponsored and judged by the ANA Multicultural Marketing & Diversity Committee. Its mission is to educate and inform members about key multicultural topics and issues that are of concern to marketers and diversity leaders. A portion of the proceeds collected from the awards’ submission fees will be used to help fund scholarships for multicultural students who plan to pursue careers in marketing.
