ANA announces Finalists for 2012 Multicultural Excellence Awards.

The ANA (Association of National Advertisers) today announced the finalists for the 2012 Multicultural Excellence Awards. The awards recognize ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2011 and June 2012.

The 2012 grand prize winner in each category will be announced at a ceremony during ANA’s 14th Annual Multicultural Marketing & Diversity Conference. The event will take place October 28-30 at the Fontainebleau Miami Beach in Miami, Florida. For more information about the conference, including the full agenda, please visit

The brand and agency finalists in each of the nine categories are:

African American

AT&T, One Solution

Chrysler Group LLC., GlobalHue

Ford Motor Company, UniWorld Group


Toyota Motor Sales, interTrend Communications

Verizon Wireless, AdAsia Communications, Inc.

Western Union, New A

Digital Media

Allstate Insurance Company, Leo Burnett

AT&T Mobility, interTrend Communications

Heineken, The Vidal Partnership

General Market Category

General Motors, LatinWorks

Muse Communications, Muse Communications

Staples, McCann New York


General Motors, LatinWorks

Kraft Foods North America, mcgarrybowen

XOOM, Dieste


Allstate Insurance Company, Leo Burnett

K-Y Brand, Target 10

Pernod Ricard USA, SPI Marketing


Marine Corps Recruiting Command, UniWorld Group

The Clorox Company, Alma DDB

Time Warner Cable, Castells & Asociados


McDonald’s Corp., Alma DDB

Verizon Wireless, GlobalHue

Significant Results

L’Oreal U.S.A., McCann Erickson

Rosetta Stone, Alma DDB

State Farm, Alma DDB

The awards are sponsored and judged by the ANA Multicultural Marketing & Diversity Committee. Its mission is to educate and inform members about key multicultural topics and issues that are of concern to marketers and diversity leaders. A portion of the proceeds collected from the awards’ submission fees will be used to help fund scholarships for multicultural students who plan to pursue careers in marketing.

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