ANA Bolsters Inclusive Marketing Practice with Launch of SeeAll Marketing Alliance

The Association of National Advertisers (ANA) announced the creation of the SeeAll Marketing Alliance (SAMA), an evolved Inclusive Marketing practice that will help brands accelerate unlocking new pathways to growth through inclusive marketing by connecting with each and every consumer.

SAMA brings together the collective power and expertise of ANA’s existing inclusive marketing entities including the Alliance for Inclusive and Multicultural Marketing (AIMM), SeeHer, and the ANA Multicultural practice under a unified umbrella. Together they will deliver an expanded range of offerings to help marketers and their partners authentically represent and connect with each and every consumer with the goal of converting to brand sales and growth.

Backed by evidence-based tools, industry standards, and collaborative leadership, SAMA was born out of a mission to empower brands to achieve sustained growth through insights, media, creative and measurement, by driving brand health metrics and increased sales. The offering will come to life through a core ANA Inclusive Marketing suite of products, services, and industry leadership available to all ANA members and a premium SAMA offering that brings together the combined 260 AIMM and SeeHer dues-paying-member community and provides expanded insights and capabilities.

Industry leaders, like Marc Pritchard, Chief Brand Officer of P&G and Chairman of the Board for the ANA have also championed the importance of this effort. “Inclusive Marketing may be the single biggest source of growth in our industry now and for the next several years…perhaps even decades.”

Through SAMA, the ANA will spearhead industry leadership that advances and reshapes marketing. SAMA will develop increased opportunities to engage like-minded companies and practitioners to elevate their expertise and sharpen the pursuit of growth-focused marketing.

“As SeeHer and AIMM both reach the 10-year anniversary of their founding, we will build on their strong foundation and collective strength, bringing their expertise and offerings together with the ANA Inclusive Marketing’s practice,” said Bob Liodice, CEO of the ANA, who will lead the new practice, working together with the existing leaders of the entities including Christine Guilfoyle, Elliot Lum, Gilbert Davila, Lisette Arsuaga, and Carlos Santiago. “The evolved offering will provide members with powerhouse capabilities, resources, and industry leadership for brands looking to turbocharge their growth through inclusive marketing. SeeAll Marketing Alliance represents the next chapter in supporting our members’ commitment to inclusive marketing endeavors as one of the greatest drivers of brand and business growth.”

About the ANA
The Association of National Advertisers (ANA) is the definitive voice of the marketing industry. Since 1910, we have set and advanced the agenda for marketing transformation, connecting over 1,600 member companies to an influential global network, insights and resources that drive growth. Our members represent 20,000 brands and $400 billion in annual marketing investment. Through industry-leading research, the CMO Growth Council, and our proprietary Growth Agenda and Practices, the ANA empowers marketers to shape the future of marketing and create lasting impact for their organizations and the industry.