ANA CEO Bob Liodice to Step Down

The Association of National Advertisers (ANA) announced that CEO Bob Liodice will step down at the end of 2026, concluding a 31-year tenure with the organization, including 23 years as chief executive.

His departure marks a significant leadership transition for the ANA and the marketing industry, as disruption across data, media, AI and measurement continues to reshape how marketing operates and how performance is defined.

Liodice will remain CEO through year-end to ensure a smooth transition and will serve in an advisory role through March 2027.

The ANA Board of Directors, led by Chairman Dean Aragón and former Chairman Marc Pritchard, will conduct a comprehensive search for his successor. The next CEO will build on ANA’s scale and influence while advancing its role as the industry’s guide through the most significant shift in modern marketing — where artificial intelligence is reshaping how value is created, measured, and sustained.

Liodice’s transition follows a tenure defined by sustained growth, expanded influence, and the evolution of the ANA into the world’s largest marketer collective.

“I’m grateful to have had the opportunity to serve the ANA and the broader marketing community” said Liodice. “Together with our members, we built the ANA into the leading voice for marketers and a catalyst for growth and change. I believe this is the right time to transition leadership to the next generation, and I have great confidence in the organization’s future and continued impact.”

“Bob’s leadership has been transformational,” said Aragón. “He expanded the ANA’s influence and played a central role in advancing the standards and practices that define modern marketing. On behalf of the Board, we are deeply grateful for his contributions and look forward to building on the strong foundation he has created.”

“The leadership Bob has demonstrated for decades is truly remarkable,” said Pritchard. “His impact leaves a lasting imprint on the ANA, its members, and the entire industry. The organization is well-positioned for the future, with strong membership, a clear strategic direction, and exceptional capabilities. It has been a privilege working with such an amazing leader.”