ANA relaunches Nonprofit Federation

The ANA (Association of National Advertisers) announced it is relaunching the ANA Nonprofit Federation to provide tools, guidance, and insights that will accelerate and reenergize nonprofit fundraising efforts.

The announcement was made at the 2019 ANA Nonprofit Conference, which kicked off August 26 and runs through August 28 at the Renaissance Chicago Downtown Hotel.

“We aim to scale, elevate, and lead the nonprofit fundraising sector by leveraging the ANA systems, coalitions, and members in 2020 and beyond,” said ANA CEO Bob Liodice. “The ANA represents more than 1,600 companies, including more than 200 nonprofit organizations and agencies that work on their behalf, and we touch hundreds more through our events. Our members, whether they are commercially-driven or mission-focused, benefit by learning from each other, sharing industry-leading best practices, and leveraging the performance-enhancing tools and resources that are only available through the ANA.”

The ANA Nonprofit Federation protects and defends nonprofit fundraising across marketing channels to advance responsible data-driven fundraising and marketing. Since 1982, the Federation has been an aggressive and effective advocate for nonprofits on postal, regulatory, legislative, and accountability issues. As part of the relaunch, the Nonprofit Federation is being transformed holistically into a bigger, stronger, better organization within the ANA to help marketers address the fundraising challenges they face. Highlights include:

•     Offering more nonprofit products and services as a core component of ANA membership. These include a new array of “1-day” conferences, a new annual webinar series, and an upcoming conference in Washington, D.C., in February 2020.
•     Providing new and existing case studies, newsletters, and core information to keep ANA members current on the latest information about fundraising and new developments in the commercial brand and marketing arena.
•     Developing world-class training and education programs to help ANA members get smarter faster on all aspects of fundraising.
•     Providing members with an array of fundraising-oriented communications, studies, white papers, reports, and a tremendous reservoir of content available through the ANA Marketing Knowledge Center.
•     Utilizing the ANA’s global influence as the world’s largest marketing organization to advance the importance of fundraising and the overall charitable sector.

Liodice added that the ANA’s recently founded Center for Brand Purpose would also be available to help member fundraising efforts. “We believe the nonprofit community can benefit from the Center as brands seek potential purposeful partners and insights into how nonprofits can help brands become more purposeful,” he said.

In addition, the ANA’s Washington, D.C. office is leading efforts to stave off data privacy laws in each state that could hinder fundraisers’ ability to access data. The ANA has devoted over $1 million to fight data restrictions using its staff and legal counsel to build a broad coalition called “Privacy for America,” which is leading an effort for a new national privacy standard that preempts the patchwork of state laws while enabling new privacy protection that does not cripple innovation.