ANA’s 6th Annual Multicultural Marketing Conf, Nov 7-9, Anaheim, CA.

Johnson & Johnson, Verizon, Procter & Gamble, El Pollo Loco, Wachovia, Disney, Benjamin Moore, and Warner Bros. are among the marketers that will share experiences and best practices at the ANA’s 6th Annual Multicultural Marketing Conference on November 7-9. This year’s conference is being held at Disney’s Grand Californian Hotel in Anaheim, California.

As America evolves into a truly multicultural society, corporate America should continue to embrace multiculturalism and imbed a multicultural viewpoint throughout its organizations. With marketers facing increasing challenges, aggressively pursuing multicultural groups can be a catalyst for growth.

This conference has become the advertising industry’s premier multicultural marketing event. Agenda items include:

” Improving Ethnic Consumer Targeting
” Multicultural Marketing Through Entertainment
” Marketing Accountability/ROI
” The CMO Roundtable – Secrets to Multicultural Marketing Success
” The Multicultural Marketing Experience Curve
” How ANA Members Are Using Multicultural Marketing (Survey Results)
” Getting Better Work – Strategically and Creatively
” Gay & Lesbian “Marketing 101″
” Diversity in TV Commercial Production and Casting
” Breaking Through the Language Barriers in Asian-American Marketing

In addition, there’s the Hispanic Cultural Immersion Experience tour on Sunday, November 7, and the winners of the ANA Multicultural Excellence Awards will be announced at a gala dinner on Monday, November 8.

The Detailed Agenda for the conference can be found at: http://www.ana.net

For questions about the conference, please contact Joanne Forbes at (212) 455-8086 – jf*****@an*.net or Connie Chai at 212-455-8012 – cc***@an*.net