And the Sandwich Says …

A new study suggests that sandwich choices can actually uncover insights into our passions, personalities and even our romantic compatibilities. Commissioned by Hellmann’s and Best Foods Mayonnaise and conducted by Chicago-based Smell & Taste Treatment and Research Foundation, the study asked participants to select their favorite sandwich from eight popular sandwiches, then compared common personality attributes with those who made similar sandwich choices. For example, according to the study, egg salad aficionados don’t just value a protein-packed meal, but usually seek extra attention — they are often the life of the party and “charismatic adventure seekers.” Ham and cheese enthusiasts, on the other hand, are more likely to be thoughtful, inquisitive and independent without strong romantic ties.

“We know that Americans crave Real Food,” said James Fish, Senior Brand Manager, Hellmann’s and Best Foods . “You can’t get more ‘real’ than a simple, delicious sandwich.”

According to Dr. Alan Hirsch, founder of the Smell & Taste Treatment and Research Foundation, the research looks at how an empty stomach isn’t the only factor calling the shots when it comes to food selection. “There are actually a lot of other drivers at play,” said Hirsch.

The Hellmann’s and Best Foods Sandwich Report: A Closer Look

The recent study* surveyed nearly three thousand pre-selected Americans regarding sandwich choices. Prior to the sandwich survey, the participants underwent standardized comprehensive psychiatric and personality tests to identify their character traits and behaviors. By comparing the personality test results and survey responses, the study revealed a strong correlation between sandwich choices and personality traits:

— The Club: Individuals who prefer the Club sandwich are often agreeable and unselfish. Club sandwich eaters are reliable and strongly devoted to work as well as relationships. The best words to describe those who prefer the club sandwich: committed and loyal. Club sandwich fans are most compatible with those who chose Club, BLT, or turkey.

— Ham & Cheese: Ham and cheese sandwich lovers are curious and have a wide range of interests. They are most productive and creative when working alone without direct supervision. The best words to describe those who prefer the ham and cheese sandwich: thoughtful and inquisitive. Ham and cheese sandwich lovers are often independent without strong romantic ties.

— Turkey: Those who prefer the turkey sandwich are free-thinkers. They function best when given space at work and in relationships. The best words to describe those who prefer the turkey sandwich: creative and rebellious. Turkey sandwich lovers are often attracted to other turkey sandwich lovers.

— Tuna Salad: Tuna salad sandwich eaters are generally aggressive and achievement-oriented. They are natural leaders and driven to succeed in both work and personal relationships. The best words to describe those who prefer the tuna salad sandwich: competitive and successful. They are most romantically compatible with those who prefer egg salad and others who also like tuna salad.

— Egg Salad: Egg salad enthusiasts are often the center of attention. They are entertaining and crave adventure. The best words to describe those who prefer egg salad sandwich: charming and energetic. Egg salad sandwich lovers are the “universal romantic” and they are often compatible with all sandwich lovers.

— Chicken Salad: Individuals that prefer the chicken salad sandwich are well-adjusted and empathic. The best words to describe those who prefer chicken salad sandwich: easy-going and understanding. They are most romantically compatible with those preferring egg salad sandwiches.

— Seafood Salad: Similar to those who prefer the Club sandwich, seafood salad sandwich fans are described as agreeable and unselfish. They seek comfort in close, secure relationships. The best words to describe those who prefer seafood sandwich: commitment and loyalty. They are most romantically compatible with those who prefer the BLT or seafood salad sandwich.

— Bacon, Lettuce & Tomato: BLT lovers are conscientious perfectionists. They are devoted in all areas of their lives: work, home and relationships. The best words to describe those who prefer the BLT sandwich: honest and full of integrity. BLT sandwich lovers are most compatible with those who prefer seafood salad sandwich.

A Tale of Two Slices: Building the Perfect Sandwich

Americans are no strangers to the sandwich; it is estimated that nearly 40 billion sandwiches are consumed in the U.S. every year (approximately 131 sandwiches per person). Hellmann’s and Best Foods Mayonnaise created the “Build the Perfect Sandwich” program to help American’s bring the brown-bag staple from standby to standout.

The Hellmann’s and Best Foods Sandwich Report is part of the brand’s “Build the Perfect Sandwich” program, where it and celebrity chef Bobby Flay are suggesting sandwiches for any occasion, mood or personality. Sandwich-focused recipes, tutorials and a sandwich recommender are featured on http://www.BuildThePerfectSandwich.com.