Anderson named P Director of Direct & Digital Integration at The Vidal Partnership.

The Vidal Partnership announced today that Brian Anderson joined the company as Vice President, Director of Direct & Digital Integration. Anderson will be a key player in the company’s continuing efforts to keep direct and digital marketing at the forefront of agency clients’ marketing plans.

“Brian will augment our strong direct and digital marketing talent and help us deliver best in class work for our clients; we’re excited to have him as part of our team,” said Alberto Ferrer, Managing Partner, Director of Direct & Digital Marketing at The Vidal Partnership, to whom Anderson will report. “He will also be a critical part of our ongoing efforts to embed direct and digital marketing more deeply and substantially in every department across the organization.”

Anderson brings twenty years of experience in advertising and digital and direct marketing strategy and tactics. Prior to joining The Vidal Partnership, he was executive digital officer at GlobalHue where he led all digital marketing integration and initiatives as well as thought leadership. Prior to GlobalHue Anderson was practice director and lead executive for Stratos-Group in EMEA, where he headed the agency’s digital development and practice. While there, he provided strategic direction to blue-chip companies such as Microsoft, HSBC, Citrix, British Telecom, and Telefónica. Anderson won a Cannes Lion for digital strategic and creative excellence, the second of his career, for his work on Citrix.

Before joining Stratos, Anderson was executive vice president, strategic development and marketing at Next IT and before that senior vice president, director of worldwide digital strategy for McCann WorldGroup, where he managed accounts for U.S. industry leaders like the U.S. Army, Kohl’s, Microsoft, Wendy’s, Major League Baseball, Intel, and MasterCard. Prior to McCann, Anderson was president and chief operating officer of BondRewards and president of the Loyalty/CRM division of 24/7 Media. He began his career leading the direct marketing efforts for Borland Software and Symantec.