Andrew Orci named President and CEO of Orci Advertising.
February 25, 2011
Orci Advertising announces the promotion of Andrew Orci to President and CEO. Co-founders Hector and Norma Orci will continue in their roles as Chairman and Vice-Chair, respectively.
Andrew is a 14-year veteran of the agency, and for the past 3 years has served as COO. Andrew came up the ranks in Broadcast Production to Sr. Producer; he led the agency’s successful entry into the digital business, and spearheaded the development of Orci’s proprietary Consumer Network marketing model, a new and effective approach to understanding and influencing the consumer.
“Working with Andrew is a real pleasure because we share the same core values, and a real passion for the business and the Community,” said Hector Orci. “His high energy, creativity, strategic thinking and digital savvy have been a tremendous asset to Orci and to our clients.”
Norma Orci added, “And it’s great to come to the office and spend quality time with the family.”
Andrew says he is proud to be the second generation to lead the agency. “Orci will continue to pioneer and innovate in making deep and lasting connections between Latino consumers and our clients’ brands,” he said. “That’s what we do. It’s in our DNA.”
