Andy Garcia directs International Campaign for Whirlpool.

Andy Garcia makes his debut as a commercial director with a new campaign for Whirlpool that will air across Latin America and South America. The campaign, produced by Dark Light Pictures, focuses on how easy Whirlpool appliances are to use and introduces the tagline “Designed to simplify your life.”

Garcia directs and stars in the commercials. In one, he plays an amorous husband who happily discovers his wife in the laundry room after the kids are asleep. Another spot concerns a bumbling father and son fixing breakfast for the mom with Garcia playing all the parts. The spots showcase Garcia’s skill as a director of realistic, story-driven humor.

“Andy brought a lot of charm and humor to the commercials,” said Dark Light Pictures executive producer Vince Arcaro. “He also did an excellent job of delivering the message of the campaign from a strategic advertising perspective. He had a lot of enthusiasm for this project.”

Although the project is Garcia’s first as a commercial director, he has considerable experience in working behind the camera. His directorial credits include The Lost City, a 2005 film (in which he also starred) about a Cuban nightclub owner whose family becomes embroiled in the Cuban Revolution. He has also had the opportunity to work with and learn from some of the world’s best feature film directors (Francis Ford Coppola, Sydney Lumet) and cinematographers (Gordon Willis, Conrad Hall Sr.).

The campaign is the first for Whirlpool employing a celebrity spokesperson. According to Mariana Gonzalez Ericsson, Whirlpool’s regional marketing general manager, Latin American region, Garcia was selected because of his enormous popularity in Spanish-speaking markets, and because he represents the brand’s family values.

Using Garcia both in front of and behind the camera was an inspired choice, Gonzalez Ericsson observes. “Andy was so into the story and understood so quickly what we were trying to communicate that we felt immediately that he was the best choice to direct,” she says. “And, he did an amazing job.”

To view commercial CLICK on link below;
http://www.darklightpictures.com/directors/andy-garcia>