Anheuser-Busch and Cadbury Schweppes team up on Latin-Inspired Beers.

As one of the hottest new products to hit markets in California and Texas cities, followed by tremendous success in Arizona, Colorado and Nebraska, Budweiser & Clamato Chelada and Bud Light & Clamato Chelada will arrive in convenience stores, supermarkets and grocery stores nationwidey.

Latinos, specifically those of Mexican descent, have been mixing beer with Clamato for decades. Budweiser & Clamato Chelada and Bud Light & Clamato Chelada honor that tradition by combining Anheuser-Busch’s classic American- style lagers with the spicy, invigorating taste of Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB).

Due to their tremendous test market success, adults across the country are clamoring to enjoy this convenient, great-tasting drink. “This is a recipe that combines cultures and flavors,” said Ana Vitrano, product manager, Anheuser-Busch, Inc. “Budweiser, Bud Light and Clamato are all highly respected brands that, when combined, produce the authentic-tasting recipe many Latinos love. It’s la combinacion perfecta!”

“The combination of Clamato with Budweiser and Bud Light provides a refreshing beverage — one that Clamato fans have been mixing themselves for ages,” said Andrew Springate, vice president, marketing, CSAB. “This is a convenient way for consumers to enjoy the flavorful and authentic recipe they’ve come to crave.”

The launch of Budweiser & Clamato Chelada and Bud Light & Clamato Chelada marks the first time Anheuser-Busch and CSAB have worked together. The agreement between the two companies specifies that CSAB will supply Clamato to Anheuser-Busch for use in mixing the Budweiser and Bud Light Chelada, and that Anheuser-Busch will produce, package and distribute the beers through its network of wholesalers.

“One look at the can and you know that this beer is the real thing — Budweiser and Bud Light mixed with authentic Clamato,” Vitrano said. “This is a savory beer that will appeal to adult beer drinkers, particularly those who enjoy beer mixed with Clamato.”