Anheuser-Busch Forms New Latino Marketing Group.

Anheuser-Busch has formed a new Latino marketing team, combining consumer marketing and community outreach.

Leading the new team is Henry Dominguez, who has been promoted to vice president of Latino marketing, Anheuser-Busch, Inc., and also joins the company’s management committee. In his new role, Dominguez will be responsible for Anheuser-Busch’s Latino and Asian community outreach and Latino marketing efforts. Reporting to Dominguez is Jesus Rangel, vice president of sales development and community relations, and Juan Torres, director of Latino marketing.

Dominguez has been with Anheuser-Busch for 16 years, with increasingly responsible assignments in the company’s Field Sales, Geographic Marketing, and Industry & Government Affairs divisions, most recently as region vice president, Government Affairs. Dominguez reports to Marlene Coulis, Anheuser-Busch’s recently appointed vice president of brand management, the first woman and Latino in the company’s history to hold this position.

“I’m honored to lead this talented team in building even closer relationships with Latino consumers through marketing and community outreach programs,” Dominguez said. “Aligning our resources under one group will continue to strengthen our No. 1 position in the Latino community and speaks to the importance of the Latino market.”