Anheuser-Busch sponsors Chayanne’s National Tour.

Anheuser-Busch, Inc. recently sponsored a national concert tour featuring renowned entertainer and actor Chayanne. Proceeds from the concert benefited the HSF and will be used to provide college scholarships to Latino students nationwide.

“I am grateful for this opportunity to partner with Anheuser-Busch in raising funds for Latino students throughout the United States and Puerto Rico,” said Chayanne, the Grammy and Latin Grammy Award-nominated Latin singing sensation who has sold over 10 million albums worldwide. “We all need to do our part to support education and ensure a bright future for the next generation.”

“Anheuser-Busch has been a strong supporter of the Hispanic Scholarship Fund since our inception,” said Paul M. Ostergard, president and CEO of the Hispanic Scholarship Fund. “For the past 25 years, Anheuser-Busch has made a real commitment to the future of the Latino community through the HSF.”

In addition to underwriting the concert series, Anheuser-Busch donated one dollar ($1.00) per ticket sold to the Chayanne concerts in Miami, Los Angeles, San Jose, Houston and Chicago. The total Anheuser-Busch contribution amounted to more than $100,000 in donations to the HSF. Chayanne and Cardenas Marketing Network joined Anheuser-Busch’s fundraising efforts by matching the $1.00 contribution.

“For generations, Anheuser-Busch has been part of the Latino community, and supporting scholarship programs like the HSF has always been very important to us,” said Margarita Flores, senior director, Community Relations, Anheuser-Busch, Inc. “There is nothing more critical to developing the next generation of Latino leaders than access to higher education.”

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