Anita Santiago Advertising named Hispanic AORd by Compass Bank.

Anita Santiago Advertising (ASA) announced that it has been appointed Hispanic Advertising Agency of Record by Compass Bank, providing several advertising campaigns for the bank’s Hispanic outreach initiatives in the seven states included in Compass’ footprint.

“The outstanding results of the work developed for the bank, along with ASA’s extensive history of Latino consumer insights and knowledge of the Hispanic financial services category, prompted us to officially award the entire Spanish-language marketing account to ASA,” said Liliana Salas-Grip, senior vice president, Hispanic marketing for Compass Bank.

ASA’s assignment in 2007 included creative development and production, media planning and buying, as well as select public relations efforts, all of which will continue in 2008. ASA recently completed Compass Bank’s first ever Spanish –language TV campaign promoting the bank’s Build-to-Order Free Checking account. Compass Bank also entrusted ASA with shooting the same campaign in English to run in markets where the Hispanic audience is consuming general market media. The TV spots, directed by Allen Martinez of Darma Productions in Los Angeles, started airing throughout Texas, New Mexico and Arizona on Jan. 21, 2008, and include buys on Univision, Telemundo, Telefutura, Azteca America and cable. The Spanish-language Build-to-Order campaign also includes radio and print media buys, as well as the development of out-of-home, online and collateral materials.

“We are thrilled to continue working with Compass Bank,” said Ingrid Otero-Smart, president, Anita Santiago Advertising. “We have developed a wonderful working relationship with the bank and look forward to this new challenge.”