Annie Lopez Kiperman named VP of Hispanic Marketing at Ryan Partnership/Chicago.

Ryan Partnership Chicago announced that Annie Lopez Kiperman will be joining the agency as a vice president. Lopez Kiperman will focus on new business and spearhead strategic planning and account management, with a particular emphasis on Hispanic marketing.

Lopez Kiperman comes to the agency with over 15 years of experience in multicultural marketing for industry leading brands such as Kmart, American Airlines and Olive Garden.

Lopez Kiperman spent more than 10 years of her career with Zubi Advertising, where she worked as an expert in packaged goods and retail consumer experiences with companies such as Johnson & Johnson, SC Johnson and Mars. While there, Lopez Kiperman introduced brands including Glade, Off!, Edge, Uncle Bens, M&Ms, Snickers, and Clean & Clear to the U.S. Hispanic market. Most recently, Lopez Kiperman was with Draftcb where she led multicultural efforts on the Kmart account, including award-winning work for the Protege footwear launch and the groundbreaking Latina Smart social media community.

“It’s extremely important that we understand our clients’ whole market base,” says Christine Nardi Diette, group president, Ryan Partnership Chicago. “Annie brings critical talent to the table. Experience in multicultural markets is in top demand right now and we are proud that she chose our group to further her career.”