Another AHAA conference has come and gone.

By Jorge Mercado – Associate Vice President, Marketing and Communications – Americas / Prisa Digital

Another AHAA conference has come and gone and all in all, I feel that Roberto Orci, Horacio Gavilan and the entire team stepped up to the challenge. There was definitely some headroom made with this year’s conference. It was great to see some of the familiar faces as well as several new ones.

That being said, we still need to see more clients represented, more diversity and serious consideration when it comes to digital. Truth is that we are all aware of the realities of the medium and it is still seen as an afterthought, pushed off to the last day of the conference, in a series of concurrent sessions, when many of these topics should be front and center.

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