Antionette Zel to run Comcast’s El Rey Network.

El Rey Network, the new general entertainment cable network geared towards young Americans that will launch at the end of next year, announced that its CEO is Antoinette Alfonso Zel. Zel brings to El Rey years of television, marketing and media experience.

“We are very excited to bring Antoinette onboard as El Rey’s CEO,” said iconic filmmaker and El Rey founder Robert Rodriguez. “Antoinette’s remarkable track record in network management and her passion for youth culture and creative vision uniquely positions her to lead El Rey as it creates compelling images and inspiring stories that speak to America’s young Latino and mainstream audiences.”

“I am deeply honored to join El Rey, an independent network that will embrace a critical audience of young Americans, who will for the first time be part of a major brand and social entertainment network made for them and by them,” said Zel. “There is no individual out there today who can create a brand like this with as much credibility and authenticity as Robert, and I’m privileged to be partnering with him, FactoryMade and the El Rey team to make a network come to life in a way that has never been done before.”