AOL @ Casanova Pendrill.

America Online announced the selection of Irvine, California-based Casanova Pendrill to serve as its full-service advertising agency for the U.S. Hispanic market. As part of AOL’s strategic emphasis on emerging markets, the agency will work to enhance AOL’s brand identity among U.S. Hispanics and demonstrate AOL’s strong commitment to provide new features and services to better serve this growing consumer group.

A key part of Casanova’s responsibilities will include the development of fully integrated advertising and marketing campaigns targeting the Hispanic market as well as the development of creative and effective messaging. Casanova will provide media planning and buying services, and will ensure the effective delivery of AOL’s media partnerships. The agency will also work with all of AOL’s marketing channels to optimize targeting and improve Hispanic messaging.

Joe Adams, AOL’s VP, Marketing Strategy and New Product Development, said: “As our efforts in this market continue to expand, we recognize the need to engage a dedicated Hispanic agency to provide the insights and expertise required to most effectively reach U.S. Hispanics. We sought to hire an agency that cannot only provide great creative but that has a proven track record with strong consumer products brands. We are extremely confident that Casanova Pendrill’s expertise will make them a great partner to our company and help us to capitalize on the Hispanic market’s expanding opportunities.”

“We are very excited to partner with a company such as AOL that is committed to servicing the Hispanic market,” said Dan Nance, Chief Operating Officer of Casanova Pendrill. “We are confident that we can help AOL grow its Hispanic business and positively impact AOL’s outreach to and branding identity within this demographic. Our key strengths in media, creative and promotions will allow us to develop an effective and fully integrated plan. We look forward to working with AOL to develop a successful campaign.”