AOL Latino Launches.

America Online, Inc. launched AOL Latino, a new Spanish language Internet service for U.S. Hispanics. AOL Latino is an independent service with Spanish language features and functionality, including integrated Toolbar navigation, built-in Parental Controls, Online Help, Self Expression, Welcome Screen with daily news and information and more. The new service also offers robust, dedicated Spanish language programming in five new content areas, including News, Sports, Entertainment, Music and Lifestyle.

Jon Miller, Chairman and Chief Executive Officer of AOL, said: “U.S. Hispanic Internet users are the country’s fastest-growing community online, and we are proud to offer a Spanish language service that caters to their needs and interests. With industry-leading partners and original, exclusive content, AOL Latino offers the best and deepest resources for U.S. Hispanics on the Web. Increasingly, people are looking for a highly differentiated, personalized online experience and that’s what AOL is delivering. With the launch of AOL Latino, KOL and a new teens service coming later this fall, members are able to enjoy the unprecedented customization of our new services to make their online experience truly unique.”

David Wellisch, Vice President and General Manager, AOL Latino, said: “We built the new AOL Latino to respond to the needs of today’s diverse Hispanic family. Since we understand the importance of providing a bilingual online experience to this community, we designed AOL Latino to offer compelling Spanish content in programming areas like news, sports, entertainment, music and lifestyle with an easy connection to the general English language service. Additionally, we have included services in Spanish that are most important to any family, such as Parental Control, E-mail, Anti-Virus Protection and Homework Help. Today’s launch signals our continuing effort to reach the exploding market of U.S. Hispanics online, and reflects just phase one of a new effort to serve that community.”