AOL Latino Partners With Ford Motor Company To Launch Promotional City Guide.
March 25, 2005
As part of AOL Latino’s ongoing efforts to develop the most comprehensive local community-based Spanish language programming, the company has partnered with Ford Motor Company to launch a Spanish language promotional city guide hub called “Hecho Para Lo Que Viene” (Built for the Road Ahead.) Available through AOL Keyword: Fin de Semana, this site features hundreds of articles in Spanish including local restaurant, music and cultural event reviews taking place in 16 cities nationwide including Miami, Chicago, Los Angeles, New York, Houston and San Antonio all powered by AOL® CityGuide. In addition the site also offers original lifestyle articles, on the road tips, news, community features and worldwide event information.
“We are thrilled to partner with Ford Motor Company to develop this extensive promotional hub providing the most relevant localized information available for the Spanish speaking community,” said Peter Blacker, Vice President, Multicultural and International, AOL Media Networks. “What makes this campaign unique is how we created a stand alone service to communicate the values of Ford vehicles while providing the community with a compelling offering.”
“This new web site correlates to the Ford campaign, Build for the Road Ahead, offering the Hispanic community a way to look forward to what’s coming ahead both on the road and in their own city,” continued Blacker.
In addition, new Ford vehicles will be showcased and integrated into various lifestyle articles. The site will also include a special area called “Sea Activo” (Community Involvement), where members will have access to national and regional charitable/community organization information allowing them to read and learn about getting involved with a charity in their own community.
To entice users to the site, there will be a variety of promotions running throughout the year offering Grand Prizes like concert tickets to hot events such as meeting Los Lonely Boys in person to weekend fun prize packs including CDs, Movie Cash(TM), DVDs and gift certificates.
