AOL & Univision.com Expand Alliance.

America Online, Inc. and Univision Communications Inc. announced a renewal and expansion of an extensive strategic content and marketing alliance.

The agreement will fortify both companies’ efforts to increase US Hispanic Internet penetration and better reach current Hispanic Internet users – the country’s fastest-growing online community. America Online will expand its Spanish-language outreach by securing significant on-air and online presence on Univision-owned media.

Under the alliance, AOL Latino will incorporate content from Univision that will include articles and photo galleries. To enhance AOL’s Broadband offering, Univision will also provide AOL with broadband content that will include special Latino celebrity clips, news content and other entertainment features. In addition, Univision will promote AOL through Univision.com and AOL will provide its 35 million members access to Univision through AOL Keyword: Univision.

Additionally, AOL and Univision will launch a comprehensive Spanish-language television advertising campaign, which will receive significant brand exposure across Univision’s networks. The campaign, to be developed by Casanova Pendrill, will be featured on the Univision Network, the most-watched Spanish-language broadcast television network in the US, currently reaching 97% of US Hispanic households; Galavision, the country’s leading Spanish-language cable network; and TeleFutura, the nation’s newest 24-hour, general interest, Spanish-language broadcast television network. Univision will also create and host a version of Univision.com, which will be co-branded and customized for AOL.

Mark Greatrex, AOL’s Executive Vice President, Marketing and Brand Development, said: “As the #1 ISP for US Hispanics, we are proud to partner with Univision, the leading Spanish-language media company in the United States. This new alliance is designed to deliver the best content and services to our members. Also, we are confident that the launch of the new advertising campaign across Univision’s media properties will be a great success and we look forward to promoting Univision’s wide range of news and information on America Online.”

Javier Saralegui, President of Univision Online, Inc., said: “We are pleased to expand our alliance with America Online. This powerful partnership combines Univision’s unparalleled content and media assets with the world’s leading ISP. Through this winning venture, America Online receives promotion across Univision’s wide array of properties — the most effective medium to reach US Hispanics – as well as content. Together, Univision and AOL are able to provide Hispanic Internet users with access to the best each company has to offer.”