The AP & Univision launch study of Opinions & Experiences of US Hispanics.
January 2, 2010
The Associated Press (AP) and Univision Communications, Inc. announced today their collaboration to explore the opinions and experiences of Hispanics in the United States. The project involves a comprehensive national public opinion survey of 2,000 Hispanics on a wide-ranging set of topics, including matters of culture and identity, political attitudes, demographic trends, and patterns of media use. The findings will be released in May.
The survey will have a particular focus on how Hispanics view and experience the American education system and on the impact of the economic downturn on the Hispanic community within the United States. The survey will be distinguished in the quality of the methodology used, which will enable bi-lingual and Spanish-only Hispanics to participate in the survey in the language they prefer.
The AP and Univision are working with The Nielsen Company, the world’s leading marketing and media information company, and Stanford University, one of the world’s leading research and teaching institutions, to help create the survey and gather data. Stanford’s participation in the project is made possible by a grant from the Bill & Melinda Gates Foundation.
“Hispanics are an increasingly important part of the cultural, political and economic landscape of the United States, yet there are very few good media polls of Hispanics. AP is proud to be working with such an outstanding group of collaborators to conduct such a sweeping study of Hispanics,” said Trevor Tompson, AP’s director of Polling.
“Our goal is to use this information to continue in our mission of informing, entertaining and empowering the Hispanic community,” said Ceril Shagrin, executive vice president, Corporate Research, Univision Communications Inc. “In addition, by partnering with these powerhouse institutions to obtain valuable information about the fastest growing population segment in our nation, Univision can better guide partners in how best to work with, and reach, Hispanics in this country.”
The survey results will be featured in a series of AP reports made available in all media formats and on Univision’s television, radio and interactive platforms.
