Apodaca – VP Integrated Sales & Marketing @ Univision Communications.

Univision Communications announced the appointment of Jeff Apodaca to the position of Vice President, Integrated Sales and Marketing. Apodaca will be responsible for the integration of local television sales for Univision and TeleFutura television stations with Univision Online sales. Based in Los Angeles, Apodaca will report to Thomas Arnost and Michael D. Wortsman, Co-Presidents of the Univision Television Group.

“We are very pleased to welcome a professional of Jeff’s caliber to Univision,” said Arnost. “We are confident Jeff will quickly become an integral member of the Univision team. His extensive broadcast career, which has spanned tenures at CBS, NBC and America Online/AOL Studios West, among others, as well as his current experience at The Excite Network, equips him perfectly for the challenges and opportunities in his new position at the Univision Television Group. Jeff is a proven professional with an impressive track record of creating and implementing successful sales programs on the local and national levels.”

Arnost continued: “For an advertiser to be able to combine the power of local broadcast TV with the ability to directly connect with their consumers through a coordinated online effort will prove to be an unbeatable combination to drive sales at the local level.”

“The creation of Univision Television Group’s Integrated Sales and Marketing division is a reflection of the growth of Internet adoption among Hispanics,” said Javier Saralegui, President, Univision Online. “With millions of unique users coming to Univision’s website every month, we believe that the time has arrived to complete our mission to serve the online Hispanic consumer, as well as our advertisers, locally as we have done nationally. We believe that Jeff has an incredible opportunity before him and we look forward to supporting his efforts as Univision’s local websites launch and grow in the coming years.”

“I am thrilled to become a member of the Univision team and part of the most exciting media company in the United States today,” commented Apodaca. “I look forward to becoming a valuable part of this unique, growing organization, as we work to integrate the sales forces that will bring Univision’s and TeleFutura’s unparalleled programming, along with the extensive resources of Univision Online, to the countless U.S. advertisers seeking to reach the U.S. Hispanic community – the most rapidly growing population in the United States today.”

Prior to joining Univision, Apodaca served as Vice President of Sales and Operations Southwest/West Coast for the Excite Network where he created and launched successful integrated sales programs for numerous high-profile clients. His extensive experience includes 5 years in the internet industry, as well as 12 years in Broadcast Media companies where he held various position in sales for primetime, sports, late night and news. Apodaca graduated from the University of New Mexico with a Bachelor of Communication & Broadcasting degree.